Graphic Designer
PROFESSIONAL WORK EXPERIENCE
I’ve worked as both an in-house Graphic Designer and freelancer, creating visual content across digital and print platforms. My background in marketing spans various industries, including in-home care and commercial real estate, giving me a broad perspective and a strategic approach to design.
Junior Digital & Creative Designer,
PharmaCare Laboratories
Nov 2022 - Mar 2025
Sydney, Australia
Pharmacare Laboratories is one of Australia’s leading health and wellness companies with a diverse portfolio of consumer brands. As an in-house Designer in the Asia Pacific team, I created engaging visual content across digital and print channels, with a focus on brand consistency and market appeal.
Main achievements:
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Packaging redesign for a key skincare line to improve brand consistency and drive sales (launch pending)
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Conceptualised and designed packaging for various new product launches in the Asia Pacific market
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Created visual brand templates for social media and e-commerce platforms, ensuring brand consistency.
Key responsibilities:
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Designing packaging for supplements and B2C health products, ensuring brand consistency & market appeal
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Refreshing existing packaging and designed innovative visual concepts for new product lines
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Creating impactful key visuals for both digital and print campaigns
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Developing Point of Sale (POS) materials, including shelf displays, gondolas & banners to enhance in-store visibility
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Performing basic video editing in After Effects to produce engaging visual content.
Social Media Marketing & Graphic designer
Mike Pawley Sports
Sep 2022 -
Sydney, Australia
Mike Pawley Sports is a local Northern Beaches of Sydney one-stop-shop for high performance footwar and sports equipment.
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Designing campaign visuals for social media, print ads and website banners
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Print collateral
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Newsletters and text message campaigns to engage and retain customers.
Social Media Marketing &
Graphic Designer,
Mike Pawley Sports
Mike Pawley Sports is a local Northern Beaches sports store, a one-stop-shop for all your sporting needs with an extensive range of high performance footwear from leading brands.
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Designing campaign visuals for social media, print ads and website banners
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Monthly newsletters and text message campaigns to engage and retain customers
Freelance Graphic Designer
Elsi Hartikka
Aug 2022 -
Remote
Sydney, Australia
Helsinki, Finland
Freelance graphic design work for projects and adhoc work.
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Brand identity & logo design
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Template design and & Canva template creation
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PowerPoint template design
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Packaging design
Marketing Coordinator & Graphic Designer, Just Better Care Australia
Dec 2020 - Jun 2022
Sydney, Australia
Just Better Care provides tailored in-home aged care & disability support with over 40 independently owned and operated franchise offices across Australia. As a Marketing Coordinator & Graphic Designer my role is to support the franchise network with their design and marketing needs.
Main achievements:
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Designed an editable social media content toolkit to streamline content creation
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Developed a template for a new monthly Health & Wellness series to ensure consistency and engagement
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Collaborated with the Marketing Manager to implement a customized Salesforce lead management platform and trained franchise owners and teams across the network to use it.
Key responsibilities:
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Development of digital and print ready artwork, including marketing materials such as brochures, leaflets, print ads, digital ads, eDMs.
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Assist with the development, monitoring and execution of National and Local Area Marketing campaigns
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Assisting in managing external agencies (creative, digital, media, CRM support)
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CMS Kentico maintenance and Salesforce support to the network
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Social media content management
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Designing of signage & vehicle mockups, banners, marquees and other offline items and landing page maintenance using CMS systems
Marketing Coordinator,
Servcorp
Mar 2018 - Oct 2020
Sydney, Australia
Driving demand for the brand and generating leads for Australia’s leading premium serviced office space provider.
Main achievements:
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Created a new design and logo style for all marketing materials
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Built a reporting tool to evaluate listing enhancement ROI.
Key responsibilities:
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Marketing Collateral: Design of promotional materials incl. brochures, flyers, online banners, social tiles, emails, pamphlets, infographics, and design templates
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Graphic Design & Artwork: Design of print ads, billboards, outdoor ads
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Advertising and Promotions: Execution of tactical marketing campaigns, liaising with external print agencies
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Email Marketing Campaigns: Preparing, creating, and designing email communication campaigns
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Online Maintenance: AUNZ website and landing page maintenance using CMS systems
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Event Management: Creatives, copywriting, creating invites and event collateral, deciding on suppliers
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Listing and Broker Site Management: Copywriting, image testing, reporting and recommendations on activities and performance
Marketing Coordinator,
AWM - Australian Furniture & Joinery
Sep 2017 - Feb 2018
Sydney, Australia
Building the company’s new brand image across digital, web, social, and print. Full responsibility for content creation in the social media channels, leading to a 30% growth increase in followers during three months.
Key responsibilities:
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Central point of contact to all marketing related responsibilities
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Social media marketing
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Copywriting, graphic design, and artwork creation
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Website maintenance using CMS system WordPress
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Creation and design of email newsletters
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Internal and external event management
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Creating and designing relevant marketing and advertisement
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collateral such as brochures, infographics, and promotional material
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Competitor and market analysis
Marketing Trainee, Metsä Tissue
Jun 2016 - Aug 2016
Espoo, Finland
Performing various trade marketing and online research tasks in the B2C FMCG business. Metsä Tissue is a leading producer of tissue papers and baking & cooking papers. It is part of Metsä Group, one of the largest forest industry groups in the world.
Key responsibilities:
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Marketing campaign success analysis
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Analysing brand positioning on distributors’ websites in the Nordic markets – benchmarking and providing suggestions on how to improve the positionings online
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Graphic design, image retouching, editing marketing material
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Providing input on POS material design
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Inserting and analysing marketing investments in different channels in the Nordic markets
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Creating advertisements, proofreading, and copywriting
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Competitor analysis
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Assisting with carrying out consumer studies
Customer Production Officer and Service Advisor Roles, Nordea Bank Finland
Jun 2015- Aug 2015,
May 2014- Aug 2014,
May 2013 Aug 2013
Helsinki, Finland
Nordea Bank is the leading Nordic Retail Bank and Wholesale Bank in the Nordics as well as the largest private bank, asset manager and life and pensions provider in the Nordics.
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Assisting in managing customer relationships via the CRM system, phone, and email
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Updating the CRM
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Investigation duties from clients: incorrect payments, account issues,
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and payment clarifications
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Offering of financial products and services to customers according to their personal needs
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Determining and updating client loyalty program status in CRM database for marketing automation
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Guiding private customers regarding banking issues by phone
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Upselling and cross-selling based on client needs
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Customer guidance, cashier services, tasks in billing, invoices, currency exchanges, cards, and web banking
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Managing assignments in English, Finnish, and Swedish.
Sales Representative,
Rip Curl
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Strong contribution to daily sales targets
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Excellent customer service at Australia’s major retailer of surfwear.
Nov 2016 - Mar 2017
Sydney, Australia
WTO-Intern,
Permanent Mission of Finland in Geneva
Feb 2014 - Apr 2014
Geneva, Switzerland
Challenging and rewarding role in an international environment teaching stress tolerance, responsibility, and independent working. Key responsibilities:
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Attending various meetings for WTO, UNCTAD, UNECE and WIPO dealing with trade and economic issues as a member of the Finnish Delegation
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Assigned with a responsible task to talk in an EU coordination meetings representing Finland
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Preparation and coordination processes including EU coordination meetings
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Attending various meetings for WTO, UNCTAD, UNECE and WIPO dealing with trade and economic issues as a member of the Finnish Delegation
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Assigned with a responsible task to talk in an EU coordination meetings representing Finland
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Preparation and coordination processes including EU coordination meetings
For more detailed information about my professional experience, please get in touch.
TERTIARY EDUCATION
University Academics in four international highly regarded universities across Europe.
Graphic Design Specialization
California Institute of the Arts, Online
Aug 2022 - Sep 2022
In this Specialization, learners were equipped with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. Learners were exposed to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image making and typography. Learners completed a capstone project that applies the skills of each course in a finished branding project suitable for a professional portfolio.
M.Sc. in Marketing & Consumption
School of Business, Economics and Law, University of Gothenburg, Sweden
Sep 2014 - Jun 2016
Gothenburg School of Business, Economics and Law is the only university in Sweden that holds the Triple Accreditation, i.e. AACSB, AMBA and EQUIS, certifying that all main activities are of the highest international standards.
The degree included completion of master thesis project on sustainable clothing consumption, which was marked as excellent. Click here to access the research.
B.Sc. in Economics and Business Administration, Marketing major
University of Vaasa, Finland
Sep 2010 - Oct 2013
Degree included completion of Bachelor thesis project on brand image’s impact on charity donations, which was marked as very good.
Master's level Exchange Semester, Marketing and Management
NOVA SBE, School of Business Economics and Law, Lisbon, Portugal
Sep 2015 - Dec 2015
NOVA SBE us rated 17th best Master's program in Management in the world by The Financial Times in 2017.
Bachelor's level Exchange Semester, International Business
EM Strasbourg Business School, Strasbourg France
Sep 2012 - Dec 2012
Accredited with the AACSB, the university is ranked among the best universities and business schools in France.